Write

Write is the place to share my recent deep thoughts and learnings.

Mar 8, 2026

AI and the Art of Looking for the Running Bird in UX Research

AI can help your UX research look flawless. But what if behind that polished surface, the insights that actually matter are quietly disappearing? Here's my most unexpected lesson from a zoo.

Dec 15, 2025

UX is not just Research Fantasy. It's about You x Execution!

Finally, there is a design framework that can help you claim credit and compensation for your UX execution and deliverables.